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The 10 “Don’t” Everyone Should Know:

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There are many ways to take beautiful care of your skin, but the first step is to acquire a clear understanding of how the so-called “beauty” industry works so you don’t repeatedly get waylaid by bad or ineffective products and misleading, absurd claims. Let’s start at the beginning with some basic guidelines that can help you get through most of this information.

Get to know these commandments before you go shopping at another cosmetic counter, see another infomercial, have a friend introduce you to a new multilevel cosmetics line, talk to your dermatologist, have a facial, or read another fashion magazine. Once you’ve taken these basics to heart, you will have a better perspective on what you are really buying at the cosmetics counters, what these products can and can’t do, whether what you are using is worth the money, and, most important, whether any of this can hurt your skin.

  1. don’t believe expensive cosmetics are better than inexpensive cosmetics.

  2. Don’t believe there is any such thing as a natural cosmetic (or that natural means better).

  3. Don’t believe in miracle ingredients that can cure skin-care woes.

  4. Don’t covet thy neighbor’s perfect skin (or believe her perfect skin came from a particular product; skin is way complicated than that).

  5. Don’t believe everything a cosmetics salesperson tells you.

  6. Don’t believe in the existence of anti-wrinkle, firming, toning, lifting, or filling-in creams, masks or lotions that can permanently erase wrinkles.

  7. Don’t be seduced by every new promotion, new product, or new product line that the cosmetics industry creates.

  8. Don’t get a tan; sun is your enemy, not your friend; it is the primary reason that skin wrinkles and develops skin cancer.

  9. Don’t buy a cellulite cream, nor don’t assume it’s possible to dissolve fat from the outside in, because you absolutely can’t. If these products worked, who would have cellulite?

  10. Don’t see pictures of pubescent, anorexic models (who spend two

hours just for getting their hair and makeup done and another four hours posing while the photographer and a corps of assistants determine the most flattering lighting, after which the resulting picture goes through adjustments and a battery of digitally enhanced touch-ups) and believe you can get the same or even similar results from using the products being advertised. That is, unless you happen to be anorexic, pubescent, and a model and can somehow stay in the right lighting all the time

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